Alexa ranking is a very strange thing.

I wrote about efforts to improve the ranking of this site a few weeks ago.  So far I have been marginally successful in that the ranking has risen from 1,627,533 to 1,275,521.  It’s not much, but it’s in the right direction.

What is surprising about the above figures is that traffic has not increased at all in the period between then and now.  In fact, it shows a downward trend.

In contrast, traffic to the other site has remained remarkably constant over the same period, yet its ranking has dropped from 195,510 to 203,289.

I am aware that Alexa is not the best yardstick for the measurement of site traffic, as it depends on the viewer having the plugin installed, but I find the above figures somewhat bemusing.

The one unfortunate thing about Alexa though is that it tends to be used by advertising companies to determine a site’s popularity.  As advertising is contained in both sites, Alexa ranking is fairly important to me.

The only thing I can think of is that this site tend to have more technical content, and therefore is more likely to be visited by people with the plugin.